Until now, not so many people wear bold and bright colored makeups, especially the ones on the cooperate world and government offices. One wonders how Doe has managed to achieve this great success in less than ten years using her brand, which is nothing but bright makeups.
Deere started Lime Crime Cosmetic business back in 2008 when selling products online was not so popular let alone the idea of ladies buying things like lipstick online without trying them on. Inspired by the urge and need to find bold makeups but finding none back then, Doe signed up her business name and brand Lime Crime Cosmetics. She used her pictures and personal makeup to build up the new brand and, later, a lot of girls were asking for the products. Her interest in the business world and the enterprising spirit started while she was still a young lady back in Russia. She was able to market temporary tattoo to her classmates and made them famous. Though as a young girl she did not explore the business world further, she now lives her dream by helping like-minded women to experience the freedom that comes with having the makeup of their choice.
Doe describes makeup as not something that is used to conceal one’s imperfection or even improve one’s looks but as a platform that gives you freedom to feel however you want. Makeup gives people the freedom to express their feelings. Doe owes her success to knowing her brand and owning it. She tries something out first to experience how the product feels before putting it out there in the market. She also attributes her success to the good working relation and environment that she has surrounded her employees and partners with: respecting and appreciating them works well for the business.
Doe Deere was born in Russia and moved to New York at the age of 17; currently, she lives in New Jersey. She is a self-confessed animal lover, and even makes contributions to an animal care facility back in New York. She is not just a successful business woman but a happily married woman who met her husband while singing in a band back in New York. She believes that every person should follow their hearts because everybody is unique and with beautiful ideas. She was named one of the Top Inspiring Women Entrepreneurs by Time-Magazine alongside other very successful businesswomen.