Livio Bisterzo ia an Italian Businessman whom is currently residing within the Los Angeles area. Bisterzo is currently the CEO of Green Park Holdings. Livio Bisterzo attended the University of the Arts in London.
Bisterzo always had an interest in marketing. He had family members that were quite successful working within the field of marketing & management.
Bisterzo always had an interest in marketing some kind of healthy snack. Bisterzo fulfilled his ambition when he created “Hippeas. Hippeas is an organic snack which contain chick pea puffs.
Chick Pea Puffs are quite tasty and they come in six flavors. This new snack food is completely organic and it is much healthier as opposed to potato chips or salty pretzels.
Effective Advertising is Critical
Lizio Bisterzo discovered a clever way to market his new snack food. Actually, the ad campaigns for this new product seem to garnish as much attention as the product itself. One ad campaign “Give peas A Chance” has been used to effectively market the new product. The ad is very simple but very much to the point. Bisterzo believes in keeping it simple when it comes to getting a point across.
Another effective ad “Give Power to the Pea People” has also helped to market this new and tasty snack food. Bisterzo says Bisterzo chose chick peas because they are very healthy containing a lot of protein. In addition, chick peas release nitrogen back into the earths soil. Therefore, chick peas are good for you and they also benefit agriculture.
Vegan White Cheddar and Maple are two of the hottest selling flavors. Bisterzo knew from the beginning that in order for this product to be a success it had to be similar to a salty snack food.
Chick Pea Puffs are only 130 calories per serving and they have a very low fat content. In addition, Chick Pea Puffs contain both fiber as well as iron. It seems that “Peas” have arrived and are here to stay at least for a while.
Learn more about Livio Bisterzo: http://www.foodvisionusa.com/trailblazer-livio-bisterzo/