Desiree Perez Is As Tough As They Get

In case you haven’t been paying attention, women have made quite the splash behind the scenes in the music industry lately. Typically, men have dominated this industry but the game is changing. One woman who has risen to prominence is Roc Nation’s Chief Operating Officer, Desiree Perez. Perez was recently named by Billboard as one of 2017 most influential women in music. While this may seem like an overnight success to some, Desiree has been a force for years. She has 20 years of experience in the entertainment industry and is known in music circles as perhaps the toughest negotiator in the business.

Named the COO of Roc Nation by Jay-Z, Desiree also runs his SC Enterprises. She has been involved in the New York scene for two decades as a successful business owner and nightclub manager. She has been a friend of Jay-Z and other industry royalty and took over at Roc Nation in 2009. She has successfully negotiated several deals, including Rhianna’s Samsung deal and Beyoncé’s Formation stadium deal. She is own of the best deal makers in the music industry, so it is no wonder why Jay-Z wants her on the team. Under her guidance, Roc Nation has become a powerhouse in the music game, easily one of the most powerful forces in the United States. She dogged determination and loyalty makes her a tough out at the negotiation table. She is truly one of the most successful women in the entire music industry and that will only continue.

Follow Desire: Twitter.com/desireeperez01