Livio Bisterzo ia an Italian Businessman whom is currently residing within the Los Angeles area. Bisterzo is currently the CEO of Green Park Holdings. Livio Bisterzo attended the University of the Arts in London.
Bisterzo always had an interest in marketing. He had family members that were quite successful working within the field of marketing & management.
Bisterzo always had an interest in marketing some kind of healthy snack. Bisterzo fulfilled his ambition when he created “Hippeas. Hippeas is an organic snack which contain chick pea puffs.
Chick Pea Puffs are quite tasty and they come in six flavors. This new snack food is completely organic and it is much healthier as opposed to potato chips or salty pretzels.
Read more: Green Park Brands Partners With Ugly Drinks For 2018 U.S. Launch
Effective Advertising is Critical
Lizio Bisterzo discovered a clever way to market his new snack food. Actually, the ad campaigns for this new product seem to garnish as much attention as the product itself. One ad campaign “Give peas A Chance” has been used to effectively market the new product. The ad is very simple but very much to the point. Bisterzo believes in keeping it simple when it comes to getting a point across.
Another effective ad “Give Power to the Pea People” has also helped to market this new and tasty snack food. Bisterzo says Bisterzo chose chick peas because they are very healthy containing a lot of protein. In addition, chick peas release nitrogen back into the earths soil. Therefore, chick peas are good for you and they also benefit agriculture.
Vegan White Cheddar and Maple are two of the hottest selling flavors. Bisterzo knew from the beginning that in order for this product to be a success it had to be similar to a salty snack food.
Chick Pea Puffs are only 130 calories per serving and they have a very low fat content. In addition, Chick Pea Puffs contain both fiber as well as iron. It seems that “Peas” have arrived and are here to stay at least for a while.
Learn more about Livio Bisterzo: http://www.foodvisionusa.com/trailblazer-livio-bisterzo/
The late Stephen Murray was born on August 2, 1962 and passed away on March 12, 2015. He is a former very successful businessman who worked as the President and Chief Executive Officer for a private equity firm called CCMP Capital.
This company focuses mostly on growth equity transactions. Murray was known as a terrific investor and deal maker.
He joined JP Morgan’s merchant bank in 1989 in which he helped to build into a sizable company that it is.
Murray attended Boston College where he earned a degree in economics in 1984. After finishing his education at Boston College, Murray later attended Columbia Business School where he obtained his Masters Degree in business administration.
Murray also worked at Manufacturers Hanover Corporation where he was part of the credit analyst training program. He eventually co-founded CCMP Capital and was later named as the President and CEO of the company in 2007.
He also worked for a lot of other companies serving on the board of companies such as popular nutrition company “The Vitamin Shoppe”.
Among the other companies were “Cabela’s” which is a popular store that sales outdoor gear. Murray was also on the board for Aramark, Generac Power Systems, AMC Entertainment, Warner Chilcott and Pinnacle Foods. Stephen Murray was very supportive to his former school serving as chairman on the board of trustees at Boston College.
Stephen Murray also supported the Make A Wish Foundation of New York. The Make A Wish Foundation helps to arrange special experiences for children who have life-threatening medical conditions.
It is through his hard work and determination that Stephen Murray CCMP Capital reached the levels of success that he was able to. It is clear through his support for foundations like the Make A Wish foundation that Murray was somebody who did his best to help others.
Learn more about Stephen Murray CCMP Capital: http://www.wsj.com/articles/ccmp-capital-advisors-gets-backing-to-resume-investing-from-fund-1430946145