Repairing Your Online Reputation With the Right Strategy

 

It happens more than you might think. A fast moving company discovers that a negative review is at the top of the search results for their website. At this point they might start to panic. Of course, they click on the link and discover that it leads to one of those popular online review sites. The fact is that search engines are quite keen on picking up negative reviews on popular websites. However, there is no need to panic. An online reputation management firm is there to provide search assistance. They will use proven methods to remove negative search engine results.

 

Removing Negative Search Results

Generally, the company panics because they are not in control of those negative search results. If they were in control of the negative search results, they would simply remove the negative content. However, if the negative content is on a site that is not under their control, they require professional help. Of course, the professional online reputation management team might directly contact the owner of the website and ask them to remove the negative material. The odds are that this method will not work. Therefore, the firm will devise other tactics to push down those negative search engine results. For example, creating positive content about the company on numerous social media sites, releasing positive press releases, updating your website with great content. These all work to push down those negative reviews, while boosting the company website’s search engine rank.

 

Fix Search Results

One of the best ways to remove bad reviews is through Fix Search Results, which is a professional online reputation management firm that has provided services to Fortune 500 companies and small business owners. They’ve provided services to thousands of clients with very positive results. Fix Search Results will use methods and tactics to bury that negative information fast. Contact them for more information or a quote.

Online Retailer Fabletics Speedily Opening Physical Stores

Many shoppers buy in the new “athlesiure” trend, a clothing style that allows for comfort and easy mobility. While shoppers are looking for a trustworthy brand, they don’t always want to pay high prices. Fabletics is a brand appropriate for the budget shopper.

Actress Kate Hudson co-founded Fabletics stores to share her passion for healthy lifestyles. The brand is also known as the “Kate Hudson brand”, as she is also the company’s spokesperson. The Fabletics store sells athletic wear for women, encouraging active lives. The company is beginning to expand its brand to men as well.

Kate Hudson shares her favorite outfits on the Fabletics website every month. Kate Hudson and co-CEOs Don Ressler and Adam Goldenberg created Fabletics after they saw that there were few low-priced athletic gear options for women. The brand launched in 2013.

Fabletics mission in part states that it is to, “create clothing that inspires you to stay active our on-trend designs are high in quality at prices you’ll feel good about.” The mission also states that they have a community of people who embrace their mantra to “Live Your Passion”. The brand has appeared in magazines such as InStyle and People. Women can buy outfits for yoga, workouts, or just running around on errands.

An article on racked.com entitled “Fabletics Plans to Open 100 Stores in the Next Few Years” discusses plans to open 75 to 100 stores in the next 3 to 5 years. At the time of the article’s writing, February 2016, the seventh store was in plans to open. Today, only a few months later, there are 10 locations.

In the stores, customers can feel and try on clothes as well as join the online subscription service. Subscribers pay a fee to receive discounted outfits monthly. The program is popular on Twitter.com, with around half purchases made by subscribers, with 25 percent new members joining in stores.

In addition to the online store, Fabletics has several physical locations across the country in places such as Charlotte, Las Vegas, St. Louis, and Bloomington, MN in the Mall of America. The brand plans to expand to swimwear and dresses in the near future. Last year, men’s clothing and accessories were added to the selection.

Gregg Throgmartin, the president of Fabletics, states the customers like the flexibility of shopping on and offline. Having physical store locations allows for customers to explore the clothing hands-on. He says, “They’re not just shopping in one channel. They may want to go in the store, try it on, feel the fabric and then buy online that night.”

Throgmartin didn’t give details on locations of future stores, but stated that they use data received from online and the physical locations. A location like Mall of America receives over 40 million shoppers a year. Comparing numbers of online visitors and locations that attract shoppers help determine future locations.

With the popularity of the brand and planned expansions in products, new stores will continue to profit in years to come. The stylish, new “athleisure” brand will take part in encouraging men and women have more active lifestyles. Source: http://www.fabletics.ca/kates-picks.htm

How Does Kenneth Goodgame Make True Value Look Great?

The True Value names conjures a lot of images that people remember from their youth. They remember going into these stores to find the things they needed, and they remember how easy it was to shop there because the stores were merchandised in a simple manner. It is that old hardware store feel that Kenneth Goodgame wants to keep alive, and he is trying to make sure that the company still has that look when he has new customers come in. He has done a lot of work to be sure that people will get the results they need, and he wants them to feel comfortable once they pass through the door.

The people that come into these stores are having an experience that Kenneth Goodgame put together for them, and he has made sure that all the stores look the same. It is a nice piece of consistency that people are loving when they are shopping, and it makes them want to come back to True Value in the future. It is also a place where they can bring their kids because it is such a nice place for them to visit. It gives them a chance to feel like they are going back in time, and they can still buy the modern things they need.

Kenneth Goodgame is a marketing and merchandising guru who has proven that he company is the only one that can offer this experience. He wants to be sure that all the people who are coming to see his stores get that same warm feeling when they come in, and he wants to keep that up with the modern tools they need to buy. He is able to make the True Value name mean something beyond what people are used to, and he has succeeded in changing their image.